# Research Reports

## What if the solutions to all our problems are buried in PDFs that nobody reads?

Nonprofits, foundations, think tanks and other NGOs produce _a lot_ of reports. They study poverty, housing, education, climate change, global health, social justice, and every other aspect of society and the world. And for the last 20 years the default way to share their research and recommendations with other professionals, policy makers and the public has been to produce a report and post the PDF on the web. And while it’s better than mailing out hardcopies, it’s time for a change.

## What’s Wrong with PDFs?

**PDF** was designed to mimic a printed page.

Report Kitchen was designed for digital storytelling.

|  | PDF | Report Kitchen |
| --- | --- | --- |
|  Mobile | **PDF**<br>Pinch-and-zoom frustration | **Report Kitchen**<br>Fully responsive, mobile-first design. |
| Interactivity | **PDF**<br>None. Ok maybe some links. | **Report Kitchen**<br>Video, data visualization, interactive map, calculators, polls & surveys, reader feedback, data/template file downloads, and much more... |
| <br> Social Sharing | **PDF** Readers can only share the whole report, and their followers get sent to the cover page. | **Report Kitchen** Readers can share any page, section or figure they choose, and their followers are sent directly to the content they shared. |
| Accessibility | **PDF**<br>Usually can be read ok, although multi-column text is sometimes read straight across which is almost unusable. | **Report Kitchen**<br>Full WCAG 2.0 and U.S Section 508 compliance. |
| Analytics | **PDF**<br>You get a single count of downloads. | **Report Kitchen**<br>Page-by-page Google Analytics reports (or your preferred alternative), which help you identify the content that interests and engages your readers the most. |
| <br> SEO | **PDF**<br>Readers typically only get one result in Google for your entire document, and it looks funny, with no useful context.<br>And no matter what they searched for, they're sent to the cover page. | **Report Kitchen**<br>Normal-looking results in search engines, complete with accurate page titles and useful context.<br>Clicking takes you right to the relevant page. |
| <br> Edits & Updates | **PDF**<br>Call up the designer. Reflow all the pages.<br>Track down everywhere you posted the PDF and tell them you have an update. | **Report Kitchen**<br>Easy-to-use content management system.<br>Log in, make your change, hit save. |

We... _borrowed..._ the catchy title of this page from a [blog post](https://www.washingtonpost.com/news/wonk/wp/2014/05/08/the-solutions-to-all-our-problems-may-be-buried-in-pdfs-that-nobody-reads/?noredirect=on&utm_term=.d812c7870b8f) about a [report](http://documents.worldbank.org/curated/en/387501468322733597/Which-World-Bank-reports-are-widely-read) by the World Bank which found nearly a third of their report PDFs had never even been downloaded once. While not all of those reports were necessarily intended to reach a very broad audience, the fact remains -- publishing only as PDF severely limits the usability, and thus the reach, and _thus_ the impact, of large report documents.