# Fun with #webanalytics

We’re constantly monitoring and researching how people interact with **Report Kitchen** sites, and using those insights to guide our content strategy and information design recommendations. So we thought we’d share a few graphs and a bit of what we’re learning.

June 11, 2024

## Graph #1

This is a graph of "page depth," or how far down the page people scroll. It shows 11 of our Report Kitchen sites, year-to-date.

Every visitor starts every page at 0%, the top, and either leaves the page somewhere in the middle, or they reach the end (100%).

The importance of Page Depth varies by site -- if you have multiple landing pages and summary/listing pages before people reach a detail page, it may not be that important. For the deep, content-rich sites Report Kitchen builds, every page represents meaningful content we hope people will consume.

**Red 55% site -- you’re doing great!**  
**Teal 21% site, let’s dive deeper** and see why people skip out so soon :)

## Graph #2

This graph shows how the length of a page affects how far down people scroll. Yellow and Green are two different sites. Dot size is # views, stars are Home Page.

Overall, Yellow's visitors read further down the page. Pages below the trend lines are “underperformers” that maybe merit a content strategy review?

Instead of comparing two sites, one might also compare before and after a redesign.

* * *

Next time we’ll look at “content coverage” -- how much of your total content is your audience viewing? With an organizational site or a blog site, visitors aren't expected to read _every page_, but a really engaged reader might want to view all 8 or 10 “core” content sections/chapters of a digital report.

**So how many do?**

To be continued...

You have no idea **_how_** or even **_if_** people read your PDFs. Publish your reports, toolkits, and resource guides as interactive web content with **Report Kitchen** and you'll get detailed analytics of how your readers interact with your content and what they're interested in.

Want to learn more? Get in touch with us today!